To celebrate the launch of the new Colgate Total® Advanced Pro-Shield™ Mouthwash, Colgate® is hosting “A Wish for a Swish”, a special event to attempt the GUINNESS WORLD RECORDS® record for the “Most people using mouthwash simultaneously.” With more than 1,200 consumers expected to be in attendance, Colgate® hopes to create healthy and happy smiles by making a donation to Make-A-Wish® for every “swish” of mouthwash.
Actress and TV host, Stacy Keibler, will join Colgate® as the event emcee, to help encourage healthy routines with new Colgate Total® Advanced Pro-Shield™ Mouthwash while rallying those in attendance to “swish” for a difference.
Join Colgate & Make A Wish At:
New York’s Times Square
Duffy Square, NYC (between 45th and 47th Streets, Broadway and Seventh Ave)
On:
Tuesday, June 25, 2013 at 11:00 AM ET
Colgate® will kick off this event with a donation of $50,000 to Make-A-Wish®. In addition, the brand will donate $1.00 (USD) for every participant in attendance and for every “post-swish” smile uploaded to the Colgate Facebook page (www.Facebook.com/Colgate) – up to $10,000, for a maximum donation of $60,000. For more information on Colgate Total® Advanced Pro-Shield™ Mouthwash, please visit www.colgatetotal.com.