Denny’s is inviting Hobbit fans to showcase their dedication in “The Search for Middle-earth’s Greatest Fan” contest for the chance to win an exclusive trip to the movie’s world premiere screening. Now, through October 31, Hobbit enthusiasts are invited to visit www.dennysfanquest.com and upload a one-minute video demonstrating why he or she should be named Middle-earth’s greatest fan. One grand prize winner will be selected by Academy Award®-winning filmmaker Peter Jackson to receive a trip for two to attend the film’s world premiere screening. Four runner-ups will receive free Denny’s Grand Slam®’s for one full year.
In addition to this one-of-a-kind contest, guests will have plenty of opportunities to get a taste of Middle-earth at Denny’s. Beginning November 5, fans can enjoy a variety of movie-inspired dishes from the limited-time-offer menu and access a variety of exciting movie content in-store, including an augmented reality interactive placemat, a series of “Elvish Made Easy” social posts and an exclusive behind-the-scenes film content piece. Denny’s is also giving guests a sneak peak at the making of their film-themed TV spot. To add to the authenticity of Denny’s partnership with Warner Bros. Pictures, the brand created ‘The Hobbit: The Desolation of Smaug Advisory Board,’ an exclusive group comprised of influential ‘The Hobbit’ movies-oriented media outlets, to weigh in on select creative elements of the campaign.
About The Hobbit: The Desolation of Smaug
Under the direction of Peter Jackson, the Academy Award-winning director of The Lord of the Rings Trilogy, “The Hobbit: The Desolation of Smaug” features a screenplay by Fran Walsh & Philippa Boyens & Peter Jackson. Jackson is also producing the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens serving as co-producer.
New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films Production, “The Hobbit: The Desolation of Smaug.” All three films in “The Hobbit” Trilogy, including the final film, “The Hobbit: There and Back Again,” are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.
Limited Edition “The Hobbit” Gold Coins With Restaurant Coupon
In addition to the contest and new Hobbit-inspired menu, which will be launching Nov. 5, Denny’s is producing some exclusive, limited edition ‘The Hobbit’ gold coins, attached to a restaurant coupon, which will not be available to purchase anywhere but will be given to select consumers throughout this promotion.